Awhile ago, there was a post over on Jenny's world about a recent Cosmo (an evil, vile publication) feature on saucy text messages. According to Jenny (text-message extraordinaire), the messages Cosmo provided as examples of "sexy" were along the lines of: "Don't do much @ the gym...save energy for L8R" and "Ur ass looks gr8 in those jeans" and (my personal favorite) "Was in such a rush! 4got2 wear a bra." Jenny astutely called these examples of sexy messages "uninspired," and I had to agree. I commented thusly:
Saturday, March 24, 2007
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So it's basically a remote-controlled vibrator. Not so interesting really except that this vibrator claims to be controlled by words. It literally claims to translate written language into physical sensation, an innovation that suggests that the texter can actually "reach out and touch someone."
So it's a dissapointment that a device like this has such idiotic text on its website. Here was a golden opportunity for adult toys to escape the cheesey, sexist, boilerplate language of most "erotic" product packaging. But no. Under the description of this "bullet -like" product, there are two colums-- one in blue text, for "gentlemen" of course, and one in pink text, for the "ladies."
Yuck. I've gone ahead and bolded the language that seems the creepiest and to most insistently reiterate the missionary-position psychology behind this predictable, boring, and offensive exchange. The blue "you commands" and "you have the power" and the pink "waiting" and "wanting" and "we" (the sole "we" on the page) seem far from fun or sexy. So even though this device claims to be pretty, y'know, "racy," the text on the website itself is pretty "uninspired." And I hate how the copy of the website basically dictates how 1 man and 1 woman should use the toy.
It wouldn't have been that hard for the marketers of the toy to use "your partner" or "your lover" instead of "Gentlemen" and "Ladies." And it strikes me as strange that they didn't play up that fact that "ladies" and "wearers of the toy," don't have to wait for that next message -- s/he can fire that puppy up whenever s/he likes. The Toy can be used sans partner as a simple vibrator, or controlled remotely with one's own phone. And the Toy only responds to the messages one chooses to read, so all the "power" and "control" is actually in the "hands" of the wearer. That's way sexier if you ask me.